Hyperdermic Syringe - This theory is based around the response from an audience within the fact that they cannot stop watching a soap and constantly crave for that fix of information.
Uses and Gratisfication - This theory is separated into several different pleasures. These are Diversion, Personal Identity, Personal Relationship and Surveillance, these separate theories relate to way in which an audience would consume the information provide by the soap and then to how they share it with friends and family.
Copy Cat Theory- This theory is very simply based around the affect a film or soap/drama has upon an audience for example the recent Batman film 'The Dark Knight Rises' practically brainwashed a sick and twisted young man 'James Holmes' who then went on to kill 12 people at the official release premier. He Dressed as the 'Joker' a character from the previous film.
Desensitisation - This theory makes the audience approach the actions shown within films or Tv programs in more acceptable way and feel that this could actually happen within society and it would be accepted with open arms.
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